...down the pub

Over our yummy hot green curry we began to ponder the main mission in defining our 'Fickle Street' How and what are we doing with our shop front?

We want to stand out and attract attention but for the right reasons?

The identity and individuality of each towns high streets around the UK has dwindled since the likes of McDonald's, Starbucks, Tesco's and B&Q arrived on the scene.

A lot of family businesses or unique, quirky stores just cant keep up with the competition especially in this harsh economic time.

How can we show the people on the streets what is missing?

Give them a mirror to look closely at what they are spending their money on. Mass, cheap, production. Service is questionable, community forgotten, crafts lost.

And does a £3 coffee really makes you smile that much??

Lets mimic the Brands and Chains who care only about making money... Mirror their actions in our window displays across the road or next door. Make a subtle statement.

Or maybe there is just fun to be had with the concept of reversing what is expected in the fickle street window displays:

New Look Vs Old Look

Cheap line factory produced clothes Vs Vintage quality clothing

Machine produced Vs craft produced

Same mass brand Vs homemade and individual